Vin Diesel: 'Facebook owes me billions' for using it for marketing
Considering the fact he has over 41 million Facebook likes, it's no wonder that Vin Diesel chooses to advertise his projects through the social media website. According to him, the reason why he's so popular is because he got on board Facebook early -- and he thinks the company should recognize that. He saw the website as a marketing tool before they did (according to him at least) and now he's taking responsibility.
"What Facebook didn't realize is something very big was about to happen, and that was -- for the first time in history, and it's kind of a fluke they didn't see this coming -- when I jumped on that page in April 2009, I started talking to people. In the realest ways," Diesel tells Entertainment Weekly. "Imagine if you could've been a Facebook friend to Marlon Brando, or whoever your role models are. Imagine, if you were able to Facebook Elvis, and talk to him, and hear from him without the Hollywood of it all. That was the Fast & Furious experience."
He continues, "When I had started my page, the only person that had a million fans was Barack Obama. Because it was first-quarter 2009, and he'd just got elected as President, because of social media. So, when I started talking to the fans, I became the No. 1 page in the world. Over Coca-Cola, over huge companies. And it was only because I said: "Hi, guys, I love you."
Diesel concludes, "Facebook used to ask me to come up to their office to explain what the f**k I was doing, and why I had so many fans. What was unique was: I never let anyone do a post, I never let anyone post for me in the last four years. My audience knows me so well on the page that if my producing partner's in the room when I post, they'll know somebody was around me. That's kind of cool, that's how sophisticated they are. Facebook really owes me billions of dollars. But whatever."
Viesel isn't lying about his range of power on Facebook now. He has two big movies coming out, "Fast & Furious 6" and "Riddick," and he used his Facebook to propel the promotion for both. Instead of releasing new stills and trailers through studios or through various film websites, Diesel would post them to his Facebook as exclusives. The stunt spawned plenty of imitators, as many directors and actors now turn to Facebook and Twitter to post first-looks and hype their upcoming projects.
"Fast & Furious 6" is due in theaters on May 24, while "Riddick" comes out Sept. 6.