Box Office: Family fare triumps with 'Brave' and 'Madagascar 3: Europe's Most Wanted'

Though a few critics have called "Brave" Pixar's worst film yet, Pixar is laughing all the way to the bank. In its opening weekend, "Brave" easily took the No. 1 spot at the box office, raking in an estimated $66.7 million thanks to strong sales... and that extra-high 3-D ticket price tag.

It was a great summer weekend for kids and their parents to hit the theaters, as evidenced by the fact that "Madagascar 3: Europe's Most Wanted" landed in second place, making $20 million in its third weekend in theaters.

Meanwhile, "Abraham Lincoln: Vampire Hunter" underperformed, only taking in $16.5 million in its debut weekend when the studio had hoped for $20 million. The lack of interest in the 3-D historical horror flick doesn't bode well for the upcoming "Pride and Prejudice and Zombies," expected in theaters in 2013.

The full Box Office Top 10 is below, with weekend gross followed by total gross.

1. Brave - $66.7 million - $66.7 million
2. Madagascar 3 - $20.2 million - $157.5 million
3. Abraham Lincoln: Vampire Hunter - $16.5 million - $16.5 million
4. Prometheus - $10 million - $108.5 million
5. Rock of Ages - $8 million - $28.7 million
6. Snow White and the Huntsman - $8 million - $137.1 million
7. That's My Boy - $7.9 million - $28.1 million
8. Marvel's The Avengers - $7.0 million - $598.3 million
9. MIB 3 - $5.6 million - $163.3 million
10. Seeking a Friend for the End of the World - $3.8 million - $3.8 million