Adrianne Curry promotes Erox, her new pheromone fragrance

Adrianne Curry's new fragrance, Erox, combines pheromones and an "attraction compound"  called ER303 in a sexy scent that supposedly has been "clinically proven to increase feelings of arousal, excitement, social warmth and friendliness in both men and women."

We'll believe it when we smell it.

Word is, it smells like grapefruit, bergamot, pepper, lavender and amber.

Curry stars as a sexy cupid in the marketing campaign for the fragrance, which is described as a "geek's revenge" -- as in, science used for seduction.

"I wear Erox regularly, and I love getting immediate feedback on how people feel about the product across social media channels such as Facebook, Twitter and YouTube," Curry says in a statement.  "It's great to see a fun product like Erox grow in popularity."