Box Office: 'Rango' on track for a lower-than-projected win
Johnny Depp's "Rango" won the Friday box office, but it came in just under its projected gross with an estimated $9.8 million for opening night. Though it's a favorite for movie critics, many believe that the Gore Verbinski film's humor is slightly more sophisticated than most families expect from an animated film, so word-of-mouth (and word-of-internet) may not be as good as expected.
In second place was the Matt Damon/Emily Blunt sci-fi thriller "The Adjustment Bureau," grossing $6.7 million on its opening night. "Beastly" wasn't expected to be a hit, but it's holding its own thanks to younger, mostly female audiences, coming in 3rd place with $3.5 million.
The other film opening this weekend, "Take Me Home Tonight" from Relativity Media, debuted to fairly empty theaters. The movie, which was shot four years ago and has been shelved repeatedly, stars Anna Faris and Topher Grace. It only took in $1.2 million for Friday, putting it in 10th place. It's looking at a $5-million weekend.
Photo/Video credit: Paramount
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