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Volkswagen's Darth Vader ad: The early front-runner for best of Super Bowl XLV
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GoogleLadies and gentlemen, meet the early-line favorite for the funniest ad airing during the Super Bowl: "The Force" from Volkswagen.
Actually, a whole lot of you have already seen it. As of this posting, the ad -- featuring a kid in a Darth Vader costume trying very hard to use the Force, and failing until he meets VW's new Passat -- had received more than 6 million views on YouTube in just two days.
The YouTube version of the ad is apparently the extended director's cut. According to Ad Age, VW has bought two 30-second spots during Sunday's (Feb. 6) game -- the one above and one for the 2012 model of the Beetle.
Regardless of whether the in-game spot is 30 or 60 seconds, though, this is a great piece of advertising. Well-played, Volkswagen.
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Photo/Video credit: Volkswagen
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I understand that the boy in the commercial is Reed from Young and Restless. He is adorable on there!
Ya indeed he is Sweeeeeeeeeeettt ....
"Well-played, Volkswagen."? More like well-played, Lance Acord...
That car has the lamest worst interior ever!!
For any parent that has/had a "super hero" knows that all "super heroes" need a hand now and then. Batman (1989 version) and before Batman all the other super heroes before him (Masters of the Universe, GI Joe, Ninja Turtles, SpiderMan) this commercial brings back alot of memories. This is the best commercial of the Super Bowl.