Justin Bieber launches fragrance, likes Britney Spears' smell

What's that we smell? It's a little Eau de Bieber.

Justin Bieber will be releasing his own scent, but not in a pheromones kind of way.

"yes Im working on a real fragrance that will be in department stores next year," he confirms on Twitter. "and by real I mean a fragrance that comes in a tight bottle and smells...well u will see."

Despite his description, the unisex scent named "My World" won't be housed in any typical glass bottle. Instead, wristbands and dog tags will be infused with the scent, which will be embedded into a special patented resin technology. And like the ephemeral nature of youth or popularity, the scent won't last forever, fading after a year.

The product is still in the works though. As of Friday Oct. 22, he was still deciding on the scent.


"They actually brought me a bunch of stuff to smell today," he tells WWD. "One of them smelled too young, too fruity. One was really good."

And even though he wants this to appeal to both genders, he does have a preference when it comes so sniffing the opposite sex.

"I actually like the Britney Spears perfume on girls. It smells good."

The "My World" fragrance will hit Wal-Mart shelves on Black Friday.

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