Husbands beware: Mother's Day tipping point for many women considering cheating

By now men should have clued into the fact that holidays are important to women. Not just their birthdays, anniversaries and Valentine's Day, but the more run-of-the-mill ones like "When is that again?" Mother's Day.

Well -- for those men who haven't -- here's your wake-up call: next to Valentine's Day, your gal is most likely to decide to cheat on you on Mother's Day.

So says AshleyMadison, the online dating site for married people, who tells momlogic.com that while they normally get 2,500 to 3,000 new women signing up for their services on an average Monday, last year had 24,000 new sign-ups the day after Mother's Day (this year they're expecting 30,000 new enrollments).

Why is this? The usual reasons. Inattentive spouses make their significant others feel unloved, unappreciated and taken for granted by not celebrating how fabulous they are and making them feel extra special.

"The ironic thing about running AshleyMadison is that I, maybe more than any guy on the planet, am so aware of what transpires when you neglect your partner," says Noel Biderman, the married father of two, who is president and founder of the site. "As a husband and father, I personally look forward to Mother's Day as an incredible opportunity to celebrate our family dynamic, my wife's dedication, and our interpersonal relationship.

"I intend to make my wife smile from the moment she wakes up -- hopefully a bit later than usual -- to the moment she goes to bed ... with me!"

Just a guess: When you run a site for cheating spouses, you need to make an extra effort every day.

Follow Zap2it on Twitter and Zap2it on Facebook for the latest TV, movie and celebrity news.

Photo credit: Getty Images