Ellen DeGeneres explains 'eleveneleven': 'It's my ATM pin number.'
What the heck does "eleveneleven" mean?
For days now, we've been wondering what's behind the meaning of the nebulous name choice for Ellen DeGeneres' new record label, eleveneleven. Well, she evidently got asked by enough inquiring minds that she decided to give us the 411 via Twitter Friday (May 28) morning:
A lot of people have been asking me about the name of my new record label, eleveneleven. This is what it means: http://su.pr/1NBAze
"It's my ATM pin number," she says in the video explaining her reasons behind the name choice. Then she got serious (for a moment) and gave us the three real reasons:
1) Whenever she looks at the clock, it's 11:11.
2) She found the first artist she signed to her new record label, Greyson Michael Chance, on the 11th.
3) Chance happens to be number 11 on his soccer team.
"I've got to fix my clocks, by the way," she adds.
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