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Tiger Woods' Nike ad resurrects late father
Tiger Woods' return to being a spokesman for Nike didn't involve any actual speaking on his part.
Instead, the golfer stared somberly at the camera as a voice from the past spoke in voiceover.
"Tiger, I am more prone to be inquisitive, to promote discussion," says the voice belonging to Earl Woods, Tiger's father who died in 2006 of a heart attack. "I want to find out what your thinking was. I want to find out what your feelings are. Did you learn anything?"
Shot in black and white, the brief ad then ended with the image of the Nike swoosh.
The commercial debuted on ESPN and The Golf Channel Wednesday (April 7).
Does the sober tone of the ad hit the right note? Or is it a sermon that doesn't ring true considering Tiger's situation?
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its pathetic, okay, lets use my dead father's voice in a nike commercial starring me in the hopes I can win over some poor saps who will have sympathy for me even though my dad died 4 years ago -- ridiculous
all I can hope for is one person just one boos him when he swings his golf club on one of the holes on one of the 4 days of the tournament sure you'd probably be thrown out but at least you'd get your boo in
He should have thought about what "his father" would have thought BEFORE he committed the acts...not to mention his beautiful wife and innocent children.
It's all coming a bit too late.
"Just do it" took on a different meaning for Tiger. Now just fix it.
Interesting, when we were child we also painted pics and shick them together, it is a good work to stimulate creative,keep up work!
Interesting, when we were child we also painted pics and shick them together, it is a good work to stimulate creative,keep up work!
What Tiger did was terrible and inexcusable, though not unforgivable. I also recognize and salute Nike's valorous, though misguided, effort to restore his former public glorification, and near godliness, when most other sponsors understandably terminated contracts or distanced themselves. However, I believe nike's commercial is a shallow and premature attempt to control the public's view and hasten his redemption. Tiger did what hid did because he lived unchallenged and unnaccountable among friends and family, thus creating a false sense of deservingness. Though his return to the PGA tour (and its restored popularity) is welcomed with open arms by all stakeholders, I believe Nike is wrong in their premature endorsment. **Above all else, Tiger is a professional golfer who should return to his profession when he is ready. However, the media and the public's reception should withhold forgiveness until Tiger demonstrates sincere repentance. Do not applaud this man for anything other than courage and unprecedented athletic excellence.
As a side note, I find it extremely distasteful that Tiger would endorse a commercial so soon after his public apology, even though I assume he donated all earnings.
He should have thought about what "his father" would have thought BEFORE he committed the acts...not to mention his beautiful wife and innocent children.
It's all coming a bit too late.
"Just do it" took on a different meaning for Tiger. Now just fix it..quietly.
Narcissists, however, don't know how to do ANYthing without an audience..for better or for worse. Nike..run for the hills!
ok so now he's turning his dumbass mistake and using his dead father to try to resurrect his image to the world? i suppose it's appropriate in the sense that earl woods essentially created the tiger wood brand and was his example down the path to cheating considering his father was no saint himself.
however, this commercial just irritatees me. i haven't even seen it yet.
what personal integrity does a man who already has more money than his grandchildren will know what to do with have in coming back to sports?
this isn't focusing on his marriage or relationship. this is pure greed on the part of himself and his handlers. money, fame, attention.
he's probably already started boozing it up and sleeping with other women. he hasn't changed anything in his life.
fine play the golf. but seriously don't put out stupid ads about yourself. it's too soon and a really bad idea.
Clearly nobody wants to give him a chance to atone.
That ad makes me cry.
By the way, Tiger doesn't think up the ads - Nike and the ad agency do that. THEY need the ad; he doesn't.