Nancy O'Dell named new face of hair care line. Watch out Eva Longoria.

A new hair care face is joining the endorsement deal ranks of past and present gals Eva Longoria Parker, Beyonce and Kelly Ripa.

Former "Access Hollywood" co-anchor Nancy O'Dell has been named the official spokeswoman for Conair's international professional hair care line RUSK and BaByliss Pro, according to her publicist.

O'Dell's latest endeavor comes on the heels of her surprising exit from entertainment news program "Access Hollywood" in December.

Since O'Dell's departure, she's kept very busy hosting awards shows, charity events and celebrity parties. Nancy will co-host VH1's "Pepsi Super Bowl Fan Jam" featuring Rihanna, Justin Bieber and Timbaland on Thursday (Feb. 4). And she recently served as host of the 15th annual Critics Choice Awards.

O'Dell is extremely thrilled to kick off this latest project with RUSK and BaByliss Pro, having been a fan of their hair products for years.

"As a busy mom, wife and journalist, I feel I am representative of the many women whom hairstylists across the country see on a daily basis. I know I trust the stylists' opinions about which products to use. And that is how I originally started to use RUSK and now BaByliss Pro," said O'Dell in a statement.

Nancy continues to expand her resume beyond television, even launching a line of outdoor furniture called Red Carpet Furniture. However, industry insiders wonder what will be O'Dell's next broadcast move. Upon departing "Access Hollywood," O'Dell indicated she would be pursuing future projects in broadcast journalism, so an announcement of a new gig seemed imminent.

"Having been at 'Access Hollywood' from day one of the show, this has been an incredibly tough decision for O'Dell," said a statement in December. "She will miss her 'Access Hollywood' family, but looks forward to still seeing them all on the red carpet."

Rumors were swirling last week that Nancy O'Dell would be joining "Dancing with the Stars" as new co-host after Samantha Harris announced she was leaving the show. O'Dell was previously tapped as a contender for the eighth season of "DWTS" but was sidelined with a knee injury and had to bow out.

O'Dell's publicist told Zap2it that the 'Dancing with the Stars' buzz was purely speculation. 

Stay tuned...

More Nancy O'Dell dish:

Nancy O'Dell to leave 'Access Hollywood'
'Dancing with the Stars': Jewel and Nancy O'Dell forced to drop out
SAG fashion smackdown: Nancy O"Dell, Lisa Rinna, Samantha Harris

Photo credit: Jack Guy