Madonna's boy toy Jesus Luz's sacrilegious underwear ads

Madonna's main model, Jesus Luz, has done a series of ads for Mash underwear. 

Included is this Brazilian billboard of the young hunk in an unnervingly Christ-like pose, with arms outstretched as if he were hanging on the cross or blessing the faithful crowd.

We can't figure out which pose -- suffering  or blessing -- Mash was actually going for.