Comcast Corporation and Stand Up To Cancer (SU2C) have joined together to create the first-ever video-on-demand (VOD) initiative Stand Up To Cancer On Demand to broaden awareness and raise critical funds for cancer research.
Debuting exclusively on Comcast beginning December 15th, Stand Up To Cancer On Demand will feature an extraordinary library of musical entertainment including hundreds of music videos from many of the world's biggest stars and groups.
Available for no additional cost to viewers in more than 18 million Comcast homes through March 14th, Stand Up To Cancer On Demand will feature more than 60 top artists including Fergie, Alicia Keys, Bruce Springsteen, Dave Matthews Band, Norah Jones, Mariah Carey, Bon Jovi, Lady Gaga, Justin Timberlake, Idina Menzel, Jack Johnson, Sting and Jack's Mannequin.
Viewers can make a donation at www.su2c.org/give or call a dedicated 24/7 phone line that will appear during the On Demand music videos.
The On Demand destination will also exclusively debut Stand Up To Cancer's new public service announcement, entitled "Up2."
Directed by filmmaker Jesse Dylan (Will.i.am's iconic "Yes, We Can" video), the spot stars RenÃ©e Zellweger, Rob Lowe, Josh Groban, Derek Fisher, Michael Strahan, Minka Kelly, and Mandy Moore among many others, conveying the core message: it's up to each of us to play a role in ending cancer.
This is the season for giving and this is an important cause to give to.
Open your ears, your eyes, your hearts and your wallet.