Dior dumps Sharon Stone! Now that's good karma-rketing!
Especially in China, where the actress was just jettisoned from advertisements by luxury brand Christian Dior for a statement she recently made about the deadly earthquakes in China.
While at the Cannes Film Festival, Stone pronounced, "I'm not happy about the way the Chinese are treating the Tibetans, because I don't think anyone should be unkind to anyone else. And then all this earthquake and all this stuff happened, and I thought, is that karma -- when you're not nice that the bad things happen to you?"
Her remarks have been met with anger in China, where people have now promised to boycott her films.
Um, what films?
Apparently, it's serious enough that Dior has issued a statement trying to distance the luxury conglomerate from the actress/spokesmodel.
"In light of the negative reaction that Sharon Stone's inappropriate remarks have triggered, Dior China has decided to immediately cancel and stop any advertisements, marketing campaigns and commercial activities associated with Sharon Stone. We don't agree with her hasty, unreflecting remarks and we deeply regret them. We just want our customers and fans to realize that her personal comments are not related to the company and of course we don't support any type of commentary that will hurt the feelings of our customers."
And on it goes: "Dior was one of the first international brands to enter China and has won the affection and respect of the consuming public. We absolutely do not support any remark that hurts the Chinese people's feelings. We express our sorrow over the compatriots who lost their lives in the earthquake in Wenchuan, Sichuan, and we extend our sympathy and condolences to the people in the disaster area."
Stone has also done her mea culpas. She was quoted by the Beijing News, "In the course of the interview I made inappropriate remarks and for any harm created towards the Chinese people I am extremely sad and apologize."
Doesn't sound too heartfelt to me....