Is Swag dead? Are you kidding? Ha ha ha!

Despite scurrilous reports about big stars like Bob DeNiro and Colin Farrell shunning swag at Sundance, celebrity looting shows no sign of slowing down at the film festival.

In fact, most celebrities -- including acclaimed director Michel Gondry, musician Dave Matthews,  actors Jack Black and Alan Rickman -- openly shopped the Main Street gifting suites and posed for funny photos. Some stars even freely admit that they love-love being given free watches, hair and  skin creams, T-shirts, leather jackets, jeans, fuzzy boots, furry hats, even baby clothes!

So darn the gift taxes! Full swag ahead!

Check out my report on the Sundance Swag Scene HERE!

Photo credits: Colin Hanks, who stars with his dad Tom Hanks in "The Great Buck Howard," which opened in Salt Lake City as part of the Sundance Festival, seems to have mastered the fine art of mugging with free merchandise. But I don't think that outfit's gonna fit him...
Photo credit: WireImage