George Clooney has a catchphrase! What else?
In the new two-minute version, George goes into a trendy, upscale Nespresso coffee shop and is ignored by every beautiful woman he passes, including one who thinks he's the valet and hands him her keys. Finally, it looks like one PYT (Camilla Belle in a cameo) might ask for his autograph. Nope, she just wants some espresso. Awkward.
But the overall consensus I'm hearing is that his new commercial isn't as cute as the first one. Personally, I think it's still pretty funny. But CLICK HERE and judge for yourself.
"This new commercial is bit too contrived and he suddenly looks older," noted one French female fan. "The whole campaign is too much, and this time George is downgrading his image."
But that's not stopping Nespresso, which has slapped George's handsome mug on billboards all over major European cities such as Paris and London. The only writing on the ad: "Nespresso. What else?"
"This catchphrase seems to be working in Europe, where most second-language English speakers probably never learned to say 'what else,' or can't pronounce it, so they think it's cute," explains Paris-based journalist Carolyn Pfaff.
"What else" has become such a part of the modern European vernacular and social consciousness that it's even been featured as a question on European quiz shows: "Which brand has the slogan 'What else?' "
Next time you see George Clooney, ask him, "What else?" I bet he's getting pretty sick of hearing it in Europe!
Photo credit: George, with his pal-publicist Stan Rosenfield and girlfriend, Sarah Larson, didn't need to ask "What else?" at the eighth annual Summit of Nobel Peace Prize Laureates in Rome this month. At least there's someplace the Golden Globe- and SAG-nominated actor gets recognized!