Giorgio Armani lands "Goldenballs" (a.k.a. Beckham)

"Allo, Goldenballs!"

That was how Elton John welcomed soccer stud David Beckham to the Café Sydney's star-studded "Foxtel Is Football" bash this week.

But he wasn't being fresh. Or even original.

"Goldenballs" is Victoria Beckham's apt pet name for her international soccer star hubby, who's been in Australia by himself since Sunday, playing a bit of soccer, signing hundreds of autographs and being wined and dined by Sydney's A-list.

Click here to read more about his expensive solo visit, while Posh is off touring with Spicettes Ginger, Sporty, Scary and Baby.

Even with a bum knee, Beckham is raking in the dough.

Becks has signed a three-year contract worth a rumored 46 million British pounds (with today's conversion rates, that's close to -- gulp -- $100 million) to become the international male for Giorgio Armani underwear featured on billboards and in magazine ads starting next year.

According to insiders, Beckham gets more than an annual fee from Armani for his first non-sports clothing endorsement.

He also gets a cut from every pair of boxers or briefs sold, thus taking full advantage of his marketable image in the latter years of his soccer career.

Click HERE for more on the Brand Beckham plans. Can Beckham sunglasses, fitness plan/diet, sportswear, shoes, and hair and skin care products for men, be far off? Goldenballs, indeed.

Australian reporting: Sal Morgan

Photo credits: Without his ever-watchful wife by his side, David Beckham seems to be enjoying himself in Sydney at the Foxtel party. While the cat's away ... ?