Kate Moss deserves Best Orchestrated Comeback Award

Kate Moss's amazing career comeback is now official with her Vanity Fair nude cover.

Who cares, you ask?  Burburry, Calvin Klein Jeans, Louis Vuitton, Dior, David Yurman, and all the other companies that hired Wonder Waif after she emerged from rehab last October, that's who.

These companies - which all feature Moss in major ads in the same September VF - must be pleased with their infamous model's cover and the other glam photos with VF's pure puff piece titled "The Great Sphinx," a breathy peon to the utter vacuity of Moss's life and bland beauty.

VF also stuck Moss at the top of their International Best Dressed List. Which has gotta leave others on the list - George Clooney, Oprah Winfrey, Gwen Stefani, Condoleezza Rice, CNN's Anderson Cooper, Prince William and Sofia Coppola - a bit confused.

Ha ha. You guys got beat by a girl who probably gets dressed in the dark in whatever clothing she finds on the floor.

The VF piece on Moss's cult of celebrity actually sings her praises for never using her fame to help charitable organizations or social causes. She's also never adopted any orphans or supported any controversial cause like feeding the world or stopping global warming. Bravo, Kate.

And VF also professes admiration for Moss's silence during (and since) last year's flap over her caught-on-video alleged cocaine use, her rush to rehab in Phoenix for a few weeks  (where'd she go, Canyon Ranch?) and the subsequent loss of a few high-paying fashion gigs.

But Moss hasn't always been silent. After her 1998 stay at London's Priory Clinic, for "exhaustion," she told press that she'd spent the last decade "modeling drunk." Well, that explains her trademark pose, a blank dead-eyed stare.

Sensing that folks will want to see the beauty's resurrection, designers clamored to put Moss in their Fall '06 campaigns. It's a very clever marketing ploy to take advantage of Moss's post-rehab rise. Or is her post-rehab rise actually the result of the clever marketing? Hmmm.

Does VF think readers buy their lame "Great Sphinx" story? Will readers think its a coincidence that Moss's face appears in half a dozen expensive ads in the magazine? There may actually be even more Moss ads in there. I stopped counting after the cashier gave me a withering "you gonna buy that?" look.

In truth, the VF Moss treatment is brilliantly orchestrated, giving what's known as "editorial support" for half a dozen major advertisers with just two measly pages of copy. And since these big ad campaigns are usually planned and executed six to nine months in advance, these ads probably were shot the second she got off the plane from Phoenix to London last October.

Sadly, Moss's savvy and swift mea culpa is more admired by the fashion world than any real and meaningful time-consuming recovery.

And so much for changing people, places and things. Not much seems to have changed in Moss's life. She's making more money than ever. And reports are that the now-absolved-from-sin Moss is back (surprise!) with her musician boyfriend Pete Doherty, who now has an implant embedded in his arm to stop him from doing his favorite drugs.

Yeah, good luck with that, Pete.

And while Moss's camp fervently denies an engagement, the on-again lovers are hot n' heavy and playing tonsel hockey again. Even PerezHilton has noticed that Kate is back to her old tricks again. And he's so right: it's not cute.

It's also not fashionable or admirable.

Photo Credit: Man, being a Style Icon is really, really hard! How do people do this without help from the Snowman? Kate Moss no doubt asks herself this as she yawns recently at a NY restaurant.
WireImage/James Devaney

Photo Credit: Just a few weeks before flitting off to rehab, Kate Moss parties with her AOC (addict of choice) Pete Doherty at Another Magazine party in New York. But don't worry. The repentant supermodel and her implanted rocker are back together. Isn't the high life grand?
Rabbani and Solimene Photography/WireImage.com