TV ratings: 'Celebrity Apprentice' way down and 'Red Widow' opens softly Sunday

Fast National ratings for Sunday, March 3, 2013

The "All-Star Celebrity Apprentice" premiere brought minor-league ratings to NBC on Sunday, falling by a couple million viewers and a full point among adults 18-49 compared to its premiere last year. ABC's "Red Widow" drew decent viewer numbers, but its 18-49 numbers were pretty meager.

"Once Upon a Time" was also on the low side for ABC, as were "The Good Wife" and "The Mentalist" for CBS. It was a pretty weak night across the broadcast nets, as no one hit even the 2.0 mark in adults 18-49.

CBS led the night in viewers, averaging 9.8 million people and a 6.2 rating/10 share in households. ABC (6.9 million, 4.3/7) came in second, a couple million viewers ahead of NBC's 4.9 million and 3.2/5. FOX drew 3.8 million viewers and a 2.1/3.

FOX and CBS tied for the lead among adults 18-49 at 1.8. ABC took third in the demographic with a 1.6, and NBC trailed with a 1.3.

Sunday hour by hour:

7 p.m.

CBS: "60 Minutes" (11.95 million viewers, 7.7/13 households)
ABC: "America's Funniest Home Videos" (6.5 million, 3.8/6)
NBC: "Betty White's Off Their Rockers" rerun (3.4 million, 2.2/4)
FOX: "The Simpsons" rerun (3.1 million, 1.7/3)/"The Cleveland Show" (3.3 million, 1.9/3)

18-49 leader: "60 Minutes" (1.7)

8 p.m.

CBS: "The Amazing Race" (9.1 million, 5.4/8)
ABC: "Once Upon a Time" (7.2 million, 4.3/7)
NBC: "Dateline" (6.1 million, 4.0/6)
FOX: "The Simpsons" (4.8 million, 2.6/4)/"The Cleveland Show" (3.8 million, 2.1/3)

18-49 leader: "The Amazing Race" (2.4)

9 p.m.

CBS: "The Good Wife" (8.9 million, 5.9/9)
ABC: "Red Widow" series premiere (7.1 million, 4.7/7)
NBC: "All-Star Celebrity Apprentice" season premiere (5 million, 3.2/5)
FOX: "Family Guy" rerun (4.1 million, 2.3/3)/"Bob's Burgers" (3.6 million, 2.0/3)

18-49 leader: "Family Guy" (1.9)

10 p.m.

CBS: "The Mentalist" (9.1 million, 6.0/10)
ABC: "Red Widow" series premiere (6.8 million, 4.6/8)
NBC: "All-Star Celebrity Apprentice" season premiere (5.15 million, 3.3/6)

18-49 leader: All-Star Celebrity Apprentice" (1.7)

Ratings information includes live and same-day DVR viewing. All numbers are preliminary and subject to change. Source: The Nielsen Company.

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