Bravo could bring us a Coke vs. Pepsi TV series

Here's the latest WTF?! Hollywood development idea: Bravo is currently developing a scripted series based on the 1980s Coke vs. Pepsi advertising wars.

According to Deadline, "The untitled workplace drama is set in New York at the height of the Cola Wars in the 1980s, in which soda giants Coca Cola and Pepsi went after each other in their ad campaigns."

So, in short, there could possibly be a show comprised of the inner-workings behind blind taste test commercials and other ads. Seems like a very specific "Mad Men" with horrible neon fashion and big hair.

Not to be a nay-sayer, but it doesn't sound that fascinating. What do you think of a Coke vs. Pepsi TV show? Would you watch? (And which side are you on?)