'Hart of Dixie' first look: Rachel Bilson ditches the haute couture

"Hart of Dixie" star Rachel Bilson is, obviously, a known fashionista. She had her own clothing line, just launched a shoe line, and after "The O.C.," and has always managed to stay relevant between project by generating considerable red carpet fashion buzz.

And then... there's this.

Proving she's willing to suffer (and commit fashion crimes) for her art, Bilson appears in this, er, lovely little Southern Belle number for the upcoming "Hart of Dixie" episode "Hell's Belles."

In the winter premiere, airing January 23 at 9 p.m. EST on The CW, Zoe Hart goes digging into her biological father's family history... and finds out that she's one of the Bluebell Belles via legacy. Naturally, Lemon (Jaime King) puts her through a mortifying initiation.

Elsewhere, Wade (Wilson Bethel) helps Lavon (Cress Williams) get back on the dating scene (obviously, Wade is a super-expert), and George (Scott Porter) does some important lawyer stuff to save the town from a big chain store takeover.