Loading...
Follow Zap2it:
Worst of Super Bowl 2011 ads: Bud Light, Kia, Brisk Tea and more
Sure, there's a football game going on at Super Bowl XLV, but the competition between the companies who bought ads during the broadcast is fierce too. FOX was charging about $3 million for a 30-second spot, so the companies advertising during the game better hope they get their money's worth. The companies featured in the ads below might want to have a talk with their agencies -- because they're our least favorites from this year's game. (Also check out the ones we did like.)
Bud Light does not get its $3 million worth
The first ad of Super Bowl XLV goes to long-time advertiser Bud Light, and it's a dud. Part of the beer's continuing "Here we go" campaign, it has a guy reacting with joy to a kitchen makeover -- which consists solely of putting a bucket of beer on the counter. The fake show is called "Hack Job," which is a pretty fitting title for this ad.
-- Rick Porter
Kia: One epic ride = one mediocre fail
When we think "Kia" we don't think "fancy special effects." Thus, when we see fancy special effects, we're not going to think about "Kia." While it looked great, it also looked like a whole lot of money was spent just for the sake of spending money. We'd rather see a ersuasive ad spot about the car you're trying to talk us into buying.
-- Brill Bundy
Eminem, you should go with your gut
We have to flag the horribly done animated Eminem commercial for Lipton Brisk Tea. All based on why Eminem doesn't do commercials, did he mean to make this another example of why? Not only was it cliché ("I only do commercials with hot chicks, at my home, blah blah"), the animated version of him looked nothing like him and the overall animation just looked so low budge. Just nabbing a celebrity voice does not a Super Bowl commercial make, Lipton! You have to bring it on every aspect. We think it'll be a while before we see Eminem doing another commercial. You think?
Sony Ericsson Xperia PLAY: Surgeon
Getting illegal surgery in what appears to be a third world country... looks fun! And exactly what we don't want to see our cute little Android robot friend doing. Though the Sony Ericsson phone looks pretty cool (if you're into that whole gamer thing, that is), those thumbs were just CREEPY.
-- Sophie Schillaci
E-Trade: Enough already
Three years and millions of talking-baby commercials later, we still don't get it. It's just. Not. Funny.
-- Rick Porter
Stella Artois: Adrian Brody in 'Crying Jean'
Adrian Brody's stab at shilling might actually be palatable if the Belgian beer maker didn't have such an impressive track record with nostalgic ads. His presence? Distracting. And the erratic crooning seems like less of parody than a desperate move to revive his deteriorating charm. Still, we always appreciate shots of Stella bartenders shaving off that frothy head -- and some of us still love the Brodes.
-- Mikey O'Connell
Getting illegal surgery in what appears to be a third world country... looks fun! And exactly what we don't want to see our cute little Android robot friend doing. Though the Sony Ericsson phone looks pretty cool (if you're into that whole gamer thing, that is), those thumbs were just CREEPY.
-- Sophie Schillaci
E-Trade: Enough already
Three years and millions of talking-baby commercials later, we still don't get it. It's just. Not. Funny.
-- Rick Porter
Stella Artois: Adrian Brody in 'Crying Jean'
Adrian Brody's stab at shilling might actually be palatable if the Belgian beer maker didn't have such an impressive track record with nostalgic ads. His presence? Distracting. And the erratic crooning seems like less of parody than a desperate move to revive his deteriorating charm. Still, we always appreciate shots of Stella bartenders shaving off that frothy head -- and some of us still love the Brodes.
-- Mikey O'Connell
X Factor: Simon Cowell
The "X Factor" ad really just highlighted two things. One, the fact that Simon Cowell is still the only judge signed on for the American version of the show. And Two, that we don't really care if he's back. Sorry, Simon. It's been fun, but we're seeing Steven Tyler now.
--Carina Adly MacKenzie
Pepsi Max: First Date
Two words popped into our minds immediately after watching this commercial: Low budget. We honestly thought it was one of those weird local commercials that plays at midnight for a dating hotline. Pepsi Max, why you so classy? And we're pretty sure that restaurant had more than one Pepsi Max in stock. Lame.
--Tierney Bricker
Follow Zap2it on Twitter and Zap2it on Facebook for the latest news and buzz
Photo/Video credit: Bud Light
Related pics
Zap2it Elite Sheet Must Reads from the Web's In-Crowd
Advertisement
What's Hot Right Now
Sign in to connect with Zap2it:
Rewards Challenge Members
Top Users from the Past Week | All-time
Zap2it Elite Sheet
Must Reads from the Web's In-Crowd
Our Partners
Who paid those no talent idiots for the half time show? The worst show I have ever seen! They ruin a good Guns 'n Roses song as well as a good Righteous Brothers song. The Peas have to be black hearted to mess up good music that badly. I for one won't be sad if they disapear off the face of this earth without trace.
still with the clydesdale's
Half time was terrible. I kept looking for the bond-fire in the middle of the village circled with grass huts.
But then came the "political" statement included in the lyrics pointing to POTUS and education.
Please, give us fans a break.
I liked all of them except the sony one.
Lame half time show! Sound was terrible.
Bring back Prince!
I'm with you. I still don't get what's supposed to be funny or selling about those E-Trade commercials. Didn't mind the Eminem ad that much, but that Bud Light commercial was pretty lame.
Not only did the Simon Cowell ad have no point, but it also butchered "O Fortuna", which is the most BA classical music song ever.
The only products Kardashian has any business endorsing would antibiotics. I had to wipe the TV off with lysol after that spot.
I think its funny that 2 of the commercials that are on the 'best' list are also on the 'worst' list. Kinda ridiculous, no?
Opps - The only products Kardashian has any business endorsing are antibiotics. I had to wipe the TV off with lysol after that spot.