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'American Idol' still has TV's most expensive ad time
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Ratings for "American Idol" dropped some last season, and the long-time face of the show, Simon Cowell, is gone. But it's still the priciest show on television for advertisers."Idol's" Tuesday broadcast, which averaged a little under 25 million viewers last season, is commanding better than $467,000 for a 30-second ad in the coming season. That's according to Advertising Age's annual survey of prime-time ad rates. The magazine gathered data from six media-buying firms and other sources from this season's upfront ad market to come up with its price estimates.
"Idol's" Tuesday ad rate is some $50,000 more than the next most expensive show, NBC's "Sunday Night Football" ($415,000). The "Idol" results show on Wednesday is pulling in a little over $400,000 for a 30-second spot.
FOX has five of the six most expensive shows in the survey, with "Glee" ($272,694 for the fall and higher for its "Idol"-adjacent spot in the spring), "Family Guy" ($259,289), "The Simpsons" ($253,170) and "House" ($226,180) joining "Idol" in raking in the bucks. "Family Guy" and "The Simpsons" don't have huge overall audiences -- they're averaging 9.3 million and 8.2 million viewers per week this fall -- but Ad Age notes that both shows draw high concentrations of young men, and advertisers are willing to pay a premium to reach them.
The rest of the top 10 in Ad Age's survey are "Grey's Anatomy" ($222,113), "The Office" ($213,617), "Desperate Housewives" ($210,064) and "Two and a Half Men" ($206,722). The priciest new show is CBS' sitcom "Mike & Molly," which follows "Men" on Monday nights and commands $189,160 for a 30-second ad.
The cheapest show for advertisers, by the way, is The CW's "Supernatural," where a 30-second spot can be had for the bargain price of $29,100.
Below are the most expensive shows for each night of the week in the fall, according to the survey.
Sunday: "Sunday Night Football" (NBC): $415,000 per 30-second ad
Monday: "House" (FOX): $226,180
Tuesday: "Glee" (FOX): $272,694
Wednesday: "Modern Family" (ABC): $193,635
Thursday: "Grey's Anatomy" (ABC): $222,113
Friday: "CSI: NY" (CBS): $84,355
Saturday: "Saturday Night College Football" (ABC): $97,198
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Photo credit: FOX
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Man, am I the only person hyped about AI? Honestly, I think the new judging is awesome. Look at it this way, the whole panel is nothing but professional musicians that have like 30 years in the business. And despite the hang-ups with Lopez, I think she will be more critical, and less pop than most people think. Besides, if all else fails, I can still get my Simon Cowell fix on X-Factor