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Early DVR ratings good for 'The Event,' 'Hawaii Five-0,' less so for 'Lone Star'
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The full DVR ratings for premiere week won't be released for another eight days, but an early peek into the numbers suggests that the more popular shows in the same-day ratings are also big with DVR users.That's good news for shows like "Hawaii Five-0" and "The Event," which started strong last Monday (Sept. 20) and have continued to rise in DVR ratings, and less so for shows at the other end of the scale like "Lone Star" and "The Whole Truth," neither of which drew much more interest in the first few days after their premieres.
NBC asked Nielsen to calculate "live-plus-3" adults 18-49 ratings for shows that aired Sept. 20-22 -- that is, the number of people who watched a show within three days of its airdate. The network passed the numbers along to Zap2it. Among new shows, the network's own "The Event" and "Hawaii Five-0" had the biggest overall gain in the 18-49 demo: Both shows rose by 0.7 points, with "The Event" going from 3.6 to 4.3 and "Five-0" from 3.9 to 4.6.
(NBC did not ask for total viewer figures, so those aren't available. The live-plus-7 ratings due out Oct. 5 will include both viewer and demo figures for the entire seven days after premiere week, which means numbers for all the shows listed here will continue to rise somewhat.)
Other new shows that got decent bumps in the three days after their debut include "Mike & Molly" (3.9 to 4.3), "Chase" (2.3 to 2.65), "Detroit 1-8-7" (2.3 to 2.6) and "Raising Hope" (3.1 to 3.4).
The news was not as good for critical favorite (and Zap2it save-the-show campaign subject) "Lone Star." While its 18-49 rating did rise by 24 percent thanks to DVR use, that's only a difference of 0.2 points -- 1.3 to 1.5. It's still the lowest-rated new show on any of the Big Four networks so far. ABC's legal drama "The Whole Truth" (1.5 to 1.6) and NBC's spy show "Undercovers" (2.1 to 2.2) didn't see much movement either.
Among returning shows, Emmy winner "Modern Family" had the biggest three-day improvement in the 18-49 demo, going from 5.1 to 6.1. "House" (4.2 to 5.1), "Glee" (5.6 to 6.3), "Criminal Minds" (4.0 to 4.7), "Two and a Half Men" (4.9 to 5.5), "NCIS" (4.0 to 4.6) "Law & Order: SVU" (3.2 to 3.8), "Survivor: Nicaragua" (4.0 to 4.6), "Castle" (2.7 to 3.3) and "Parenthood" (2.5 to 3.1) all went up by more than half a point.
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Photo credit: CBS
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Finally, a reason why they phased out my VCR. They wanted to lojack us better.
I caught a glimpse of this show when they repeated the pilot on Saturday. Unfortunately for them, they are on the same time as Castle. All I can say is, pick a new time slot. ANY time slot. READ: Reality shows...
I've always wondered how DVR viewers are factored into ratings. I have a dual TV DVR so I record everything. I NEVER watch a show when it actually airs. I'm just too busy during the primetime TV hours.
How did One Tree Hill do in the DVR numbers?
i agree w/ vicki...although i dont have dvr...i have something better than that an hdd dvd recorder and its free!! i doubt that im fractured in but i also try to watch 1 show live while 1 is recording
Scully, I still use my old VCR!! It never fails. Just don't want another monthly pymt for a DVR. When my VCR breaks, I will buy a DVD recorder.
Seriously, how do any of these ratings actually work? I'm guessing they're a little flawed. In fact, I don't know a single person who has watched half of these shows, and most of them are TV junkies.
I don't see how any ratings system can be very accurate anymore with so many different wayas to watch TV. Then to yank new shows off after just 1-2 episodes doesn't give many of us a chance to get around to watching what we were interested in. It might be a shock to networks to know that many of us have jobs, families and occasionally social life that interrupts with their wish for us to live in front of the TV. Every year, I find more cable shows I prefer because they do it right--introduce a new series and air it in MANY time slots to fit all our schedules. Most of those series will last more than 2 episodes.