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TV ratings: NBA Finals score for ABC Thursday

paul-pierce-nba-finals-320.jpgFast National ratings for Thursday, June 10, 2010

The Boston Celtics tied the NBA Finals at two games apiece with the Los Angeles Lakers Thursday, and ABC locked up another ratings win with its broadcast of the game.

Pending updates for the live telecast, ABC averaged 10.6 million viewers and a 6.6 rating/12 share in households for the night. CBS (8.3 million, 5.5/10) finished second, a good distance ahead of third-place FOX (5.5 million, 3.5/6). NBC drew only 2.6 million viewers and a 1.8/3, but that was good enough to hold off The CW (1.3 million, 0.9/2) for fourth.

ABC also dominated the adults 18-49 demographic with a 4.2 rating. FOX grabbed second with a 2.1, beating CBS' 1.6. NBC averaged 1.1 and The CW 0.5.

Thursday hour by hour:

8 p.m.

ABC:
"Jimmy Kimmel Live: Game Night" (8.9 million viewers, 5.5/10 households)/NBA pre-game (8.1 million, 5.0/9)
CBS: "CSI" rerun (7.4 million, 4.8/9)
FOX: "Glee" rerun (4.4 million, 2.9/5)
NBC: "Community" rerun (2.7 million, 1.9/3)/"100 Questions" (2.3 million, 1.6/3)
The CW: "The Vampire Diaries" rerun (1.4 million, 1.0/2)

18-49 leader: "Jimmy Kimmel Live: Game Night" (3.1)

9 p.m.

ABC:
NBA Finals Game 4 - L.A. Lakers at Boston (10.9 million, 6.8/12)
CBS: "CSI" rerun (8.5 million, 5.6/10)
FOX: "So You Think You Can Dance" (6.6 million, 4.0/7)
NBC: "The Office" rerun (2.8 million, 1.9/3)/"30 Rock" rerun (2.75 million, 1.8/3)
The CW: "Moonlight" rerun (1.2 million, 0.8/1)

18-49 leader: NBA Finals (4.3)

10 p.m.

ABC:
NBA Finals Game 4 (12.5 million, 7.7/14)
CBS: "The Mentalist" rerun (8.9 million, 6.1/11)
NBC: "The Office" rerun (2.7 million, 1.8/3)/"Parks and Recreation" rerun (2.3 million, 1.6/3)

18-49 leader: NBA Finals (5.2)

Ratings information includes live and same-day DVR viewing. All numbers are preliminary and subject to change, especially in the case of live telecasts. Source: The Nielsen Company.

More ratings at Zap2it: Daily, weekly and cable

Photo credit: Getty Images

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looks like it was a dull night on TV.

Eh, it's summer. It's going to be like that most nights for a few months. Really, this is why FOX should have made Glee a summer show, because the ratings for it would be huge.

@AaronR: Given the disappointing ratings Glee got with new episodes this summer, I doubt it would have been "huge", even with FOX's mega-size PR campaign (as exemplified with the myriad articles on zap2it.)

Certainly, with the example of Survivor still relatively fresh in our minds, launching shows in the summer can be very rewarding.

However, the networks are still beholden to the sweeps system and just won't put their stronger shows outside of sweeps, even if it would be an interesting launch strategy.

Generally speaking network executives seem to be afflicted with "group-think" where they copy each other's worst ideas with eagerness while ignoring things that may help them.

This is how they deprogrammed Saturdays, are in the process of deprogramming Friday and how NBC is still pushing to declare 10pm yet another "death-slot" (after for a while trying to convince the industry that it should abandon 8pm.

The truth is that the industry is run by people who don't understand it, have a very unhealthy lack of respect for the audience (and don't consider them customers) and are engaged in endless PR exercises to fool easy-to-fool absentee Boards of Directors.

This is not a recipe for a lot of good shows. :(

For instance, FOX is engaged is a pointless exercise in hyping Glee as if it were a great hit when its energies would be better directed at finding the next real hit.

But executives know they can keep the big paychecks coming as long as they have press clippings saying they're doing well.

That's why you read about Lost and its puny ratings being a show that "changed television" and is "a cultural icon" (including a very expensive oversized Emmy campaign that is sure to provide a bunch of meaningless little statuette) while most of the audience yawns and the networks don't have enough revenue (claims of endless 9% rate increases notwithstanding) to have a complete programming slate.

Is it trending to hate Glee or is it just the usual "I hate whats popular that i don't like" syndrome. Looks like the latter so far.

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