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Worst of Super Bowl 2010 ads: Bud Light and more
The Super Bowl XLIV showdown between the New Orleans Saints and Indianapolis Colts is all well and good, but what about the commercials?Super Bowl ad spots cost top dollar so they should be good. Unfortunately, that's not always the case.
Check out of some of 2010's misses and then check out some of the best ads:
The Dharma Initiative drinks Bud Light?
Bud Light's tagline for this Super Bowl is "Here we go." Its first ad was a pretty innocuous one about a house made of empties. The second one, featuring Francois Chau -- Dr. Pierre Chang from "Lost" -- has a group of astronomers anticipating an oncoming asteroid by hooking up and drinking Bud Light.
Excellent casting -- but a major continuity break in the "Lost" universe. Everyone knows the Dharma Initiative drinks generic Dharma beer. (Also, the ad -- with the asteroid being a teeny-tiny little rock -- wasn't that funny.)
Mr. Burns isn't recession proof or immune to Coke
It's tough times all around when Mr. Burns loses his fortune and has to sell off his prized possessions. Luckily, he learns to appreciate the simpler things in life and "opens happiness" when Apu hands him a frosty bottle of Coca-Cola. Suddenly, Lenny and Carl buddy up with him and everything's hunky-dory.
Aww! Right?
Wrong! We are huge fans of "The Simpsons" and its irreverence, but this commercial was such a missed opportunity. Mr. Burns is a mean, spindly old man, not someone we want to feel sorry for and hoist on our shoulders.
Also, with the bad economy, could Coke not afford some humor? It's "The Simpsons" for crying out loud!
We're going to grab ourselves a Pepsi now.
Pants-less wonders - Career Builder/Dockers
You don't need to watch "Big Bang Theory" to know that CBS has a sense of humor. The back-to-back commercials with people prancing around in unsexy underwear was obviously planned.
First there was Career Builder's "Casual Friday" ad with everyone in the office stripped down to practical undies, loose skin flapping around. That was immediately followed by the Dockers ad featuring burly men traipsing through a field proudly singing "I Wear No Pants." And yes, as advertised, they had their tighty off-whities on.
Funny? Okay, we admit it gave us a chuckle. But they sure made us miss the days of sexy Super Bowl ads with toned men and women showing off some skin. What about some Victoria's Secret? Hell, we'll even take Hanes.
At least nobody went commando.
That's Dodge Rough
This could have been a winner (you know, other than the whole "our lives are miserable because of women" overtones that were prevalent here along with many other Super Bowl ads). Four men look at the camera as we hear their thoughts, including "I will say 'yes' when you want me to say 'yes.' I will be quiet when you don't want me to say 'no.'" and "I will listen to your opinions of my friends. I will listen to your friends opinions of my friends." and "I will watch your vampire TV shows."
Sure, honey, you want a Dodge? Go right ahead.
Oh, wait, there's a small the problem though: "Dexter's" Michael C. Hall does the voiceovers for Dodge. And seeing as how his narrations plays such a prominent role in the Showtime series about a serial killer, it's kind of disconcerting. Looking at these men, you expect one of them is going to think, "I'll kill you for your crimes and save a drop of blood for a souvenir."
On second thought, no thanks. We'll stick with our Volkswagen.
''Gabba Gabba' Nay
When we heard the cast of "Yo Gabba Gabba" was starring in an ad for Kia, we were pretty excited. But the finished product? Not "bad," exactly, but not everything we were hoping for. Maybe we've just seen too many "party in Vegas" ads, or perhaps we don't want to see beloved children's show characters in a hot tub with a girl in a bikini. Chalk it up as more of a disappointment than an offense.
Audi's Green Police should be cited
We care about the environment. Really. What we don't care for? Being preached to in the unfunniest way during the Super Bowl. Audi's clean diesel variant TDIs seem pretty damn cool -- fuel-efficient and sporty. Too bad the commercial was anything but cool.
Instead of focusing on the TDI's best attributes, most of the commercial was spent following the Green Police cracking down on eco-crimes like not composting, picking plastic over paper, using energy-sucking bulbs. Sadly, the humor was misguided and came off more as preachy. Ugh. Talk about your energy suck.
-- Compiled by Brill Bundy, Hanh Nguyen, Rick Porter and Andrea Reiher
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Well women, we've progressed. According to Madison Avenue ad agencies, we've managed to go from sex objects to emasculating *******. Wow, wonder why any man wants to have anything to do with us! Many ad agencies really missed the mark with this year's Super Bowl commercials. Gender-bashing ranks right up there with racial-stereotyping. Of course, there's Coke, Google and Kia who continue to show everyone else what class is. Considering that half of the Super Bowl audience is women, and women spend more money than men, I predict a retail backlash. Time to hire some women Mad Men...
Audi is obviously clueless. There's nothing at all humorous about Green Police. We already are on the verge of having our rights trampled on by a bunch of green zombies who want totalitarian government tactics used to enforce their ignorant anti-human, anti-freedom "save the planet" agenda. Next will be the Secular Police arresting or fining people for their religious beliefs. Hilarious! How about the Healthcare police patrolling around euthanizing people who are too sick or unproductive to be allowed to live? What a hoot! How about the "Phase 2" Green Police: Mechanized extermination squads committed to eradicating the human race entirely in order to save the planet from the blight of humanity? Side-splitting stuff! LOL! The Green Zombies will literally laugh themselves to death! But maybe too late for the rest of us!
The Green Police commercial was on of the BEST this year, not the worst. The Bud Light meteorite and The Simpsons ones were also funny. The others on the list weren't though.
How could you not mention the first Go Daddy commercial (with Danica Patrick getting a massage)? That one was so BORING.
Wow, Terri,
Stereotyping? Really?
Please show evidence that women spend more than men, because from where I am sitting, your statement is a generalization... and generalizing is stereotyping, right?
About the commercials:
Nothing was offensive, all was entertaining, and publicity was generated for the sponsers.
Letterman's ad was very topical, like his show.
I especially enjoyed the Simpson's commercial featuring Coca-Cola.
I loved the Snickers commercial. Betty White is so cute when she is talking trash to the other football players. It definately could be longer, though.
the bud light commerical is good of course i can see the problem witbreainf continuity but its a good take on 2012 and it makes me want to stock up on bud light jut in case 2012 is the end
the simpsons commerical i mean the coke commercal well it amkee we want to watch the simpsons not buy a coke which i guess is free publicity for the simpsons or actually i assume coke payed th simpsons just to use them and also produce it. coke should waited at least when game was on fox to help lower cost.
carrer builder had the beter pantless commerical nothing great but i think it was a good choice not to use victoria secret models people freak saying use real ameircans so now they do and then bashed for that
kia commerical was what is this
audi commerical was not too serious and not too funnt it straddled the fence so thats why it did not do good they should ave gone totally one way or another
overall this year batch 7 out of 10
I loved the Audi commercial but more as an ANTI-ENVIRONMENTAL ad. I don't know who was dumb enough to green-light for a pro-environmental car. Talk about killing your own message. I LOVED the career builder ad. They are a good reminder of why we need to keep good looking actors with toned bodies like Ryan Reynolds, Taylor Lautner, and channing Tatum.
You guys are WAY off about the "Green Police" ad. That was fantastic and definitely should not be on this list.
The problem with the Simpsons ad was simple. NO VOICES. Aside from Milhouse at the end there was nothing and that made it much less funny.
holy moly John. lighten up and try laying off the booze for a while!
I loved Green Police!
It was in the top 10.