NBC sends 'The Biggest Loser' after 'Lost'
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"Lost" will have a bit heavier competition for the second half of its season premiere. Emphasis on "heavier."NBC has decided to shift "The Biggest Loser" back an hour on Tuesday night (Feb. 2), so both hours of the show will now go head-to-head with the "Lost" premiere from 9 to 11 p.m. The move bumps "The Jay Leno Show" off the air for that night; NBC will air a condensed version of this week's "Loser" at 8.
The switch will almost certainly upgrade NBC's ratings for the night -- "The Biggest Loser" is the network's top-rated show, and its second hour will probably just about double the typical "Leno" Tuesday audience at 10 p.m. But I have to wonder whether it will also (as I'm sure NBC intends) drag down the ratings for "Lost."
Last year "Lost" premiered to 11.35 million viewers. Given the anticipation surrounding the show's final season, it's reasonable to expect a somewhat bigger audience for this season's debut -- let's say 12 million, just for argument's sake.
The current cycle of "The Biggest Loser" is averaging 10.2 million viewers per week. Its season premiere -- the only episode in 2010 that hasn't had "American Idol" competition -- drew 11.7 million people. Those figures don't make an especially strong case for the idea that the show will depress "Lost's" ratings.
Finally, it's hard to imagine that there's much of a crossover audience between the two shows. And even if there is, I'm not sure how much it matters. With DVRs in better than a third of TV-watching homes, it's possible to watch both shows. So even if "Lost" or "Loser" scores a decisive win in the overnight ratings for Tuesday, the other show will make up some of that ground down the line when DVR use is factored in.
(One thing it probably will do is create a close race for the total-viewer lead at 10 p.m. on Tuesday. "Lost," "The Biggest Loser" and CBS' "The Good Wife" all figure to finish fairly close together in viewers, while "Lost" and "Loser" will vie for the 18-49 lead.)
What do you think of NBC's move? And are you, or anyone else you know, a die-hard fan of both "Lost" and "The Biggest Loser"?
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Let see watch fat people crying or a great show like LOST....
LOST LOST LOST LOST LOST LOST!!!!!
uh, Lost?
I am a fan of both shows and have watched both since their first episode years ago. Sorry NBC, but 'Lost' takes the cake on this one. I will be tuning into ABC Tuesday night. Sad that 'Better Off Ted' was bumped for the night though. 'TBL' will be watched later on DVR.
NBC will air a condensed version of this week's "Loser" at 8??
HUH?
an hour-long version of the two-hour show?!
i might have to watch, just to see what trimmin' the show's fat looks like!!!
While those numbers in 2010 for The Biggest Loser don't look that great, in fall 2009 they were pulling much better numbers and it's fair to say that AI has taken a bigger chunk out of Loser's audience than the rest of its competition.
However, I do agree with the implied in the article in that Lost likely won't be effected by Loser's move as there likely isn't much (if any) crossover in the audiences.
Lost is so uninteresting, I don't understand the appeal of it. I will be watching The Biggest Loser. NBC is making me so mad though. Just a few days ago they announced that they were ending The Jay Leno Show 2 days earlier then they first announced, now they are cutting out one of those few shows left.
NBC is desperate to just 86 that show once and for all, but I still say just end Leno's show next Fridy and enough of this drama already. NBC needs ratings in the worse way, but it will do some decent numbers against Lost but predicting ABC will come ahead in this one and CBS second with NBC third.
lol at TJ Spyke calling Lost uninteresting then saying he's pissed he won't see the jay leno show that night..
I am a fan of both Lost and The Biggest Loser. So my DVR will be engaged. If NBC wanted to use The Biggest Loser to hurt Lost "ala Fox" it seems to me that they would start at the regular time. The highest ratings for TBL are the second half of the second hour.
It could be their target is a weakening American Idol. Or maybe the just want Leno out of the spot light until after the Olympics.