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Another big name in daytime television is making the move to cable. Martha Stewart will make the Hallmark Channel her new home starting in the fall.The switch from broadcast syndication to cable is part of a larger deal that will put a big chunk of Hallmark's weekday schedule in the hands of Martha Stewart Living Omnimedia. Stewart's company will offer 90 minutes of Stewart-branded programming that will immediately follow her show each day.
"It has long been a dream of mine to bring our unique evergreen content to television in an expansive way," Stewart says. "I'm delighted that we have found the perfect home for the kind of programming that consumers look to us for: a home that is devoted to excellence, family life and celebrations -- what we call Living."
Starting in September, "The Martha Stewart Show" will air at 10 a.m. ET weekdays on the Hallmark Channel and repeat at 4 and 5 p.m. The morning broadcast will be followed by an hour and a half of programming that Stewart's company will develop to "showcase experts and personalities from within MSLO." The company will also produce holiday programs and prime-time specials for Hallmark.
Stewart's move to cable follows that of Oprah Winfrey, who announced last year that she would end her daytime show in 2011 to concentrate on launching OWN -- the Oprah Winfrey Network -- a new cable channel set to debut in 2011.
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Photo credit: Martha Stewart Living Omnimedia
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I wonder why she is doing this. She can't possibly get the same size audience on cable.
Martha's show was dead last of all syndicated programs. Even lower than Bonnie Hunt's show that was canceled. Martha is seen by fewer than 700,000 viewers daily. No doubt she was about to get axed. this will head it off.
Bonnie got cancelled?! That's a shame. She's really funny.
Good riddance to both.
Rachel Ray says karma is a b*tch.
This is absolutely saddening to people like me, who actually enjoy learning and watching Martha's show. I rely on antenna television and now that she won't be on local TV anymore, I will not be able to watch her show.
The ONLY thing that MARTHA didn't "GLITTER", like soooo many things, the CHIA PET.
Her show felt like it was one in the same before.... what about, "HOW TO DRESS UP YOUR DOG FOR THE HOLIDAYS".... Think that would help the show? NOT ! LOL
KARMA. Too much greed, not enough changing CONTENT. I BELIEVE she is TOO MUCH INTO "DRINKING", which was OBVIOUS on her APPRENTICE SHOW, as she was drunk... so easy to see, along with her slow movements and slurreed speech.
The SET, Impressive (only on it's SCALE)...the MONOCROMATIC COLOR SCHEME... UGH, BORING TO THE EYE, but it IS HER..and how her HOMES are painted, etc.... how many things can just blend into a WHOLE set. CONTRAST is what VIEWERS EYES NEED...and DIFFERENT CONTENT, not just different ways to do the same things.
Someone would bring up CAMP CUPCAKE. HER REPLY, "I'D RATHER FOCUS ON MY SALAD BEFORE ME I'M WORKING ON. LOL
I TOO, do NOT believe her RATINGS will go any higher than her sad 700,000, that allowed for the cancelation. CABLE? NOT THE ROUTE... that, too will be canceled. I like the HALMARK channel, but not happy THEY chose MARTHA to be the network for GREEDY MARTHA.
BURNING BRIDGES DOESN'T HELP EITHER. LIKE I SAID, KARMA.
She could be rather DEMEANING to her GUESTS ON the show while THEY are TRYING to keep up with her and learn...MARTHA would PUT THEM DOWN. RUDE. They are not YOU, Miss STEWART. You treate them like CHILDREN way toooooo often and I see the look on their faces when you are this way to them.
GOD FORBID, if it's not PERFECT or anything SPILLS on her COUNTER TOPS, ...MARTHA FREAKS. PERFECTION CAN KILL ANYTHING...including RELATIONSHIPS (personal and professional) and KILL A SHOW / OWNER OF IT.
Out with the OLD and in with the NEW and HIP. HUMOR is needed. She, simply doesn't have it. She's just to PERFECT in HER needs and no time for humor..WORK ON THE DAMN PROJECT, WILL YOU... as a joke of mine as how she treates her guests. That is not a quote, but CLOSE. OY!