From Inside the Box

TV ratings: NFL squeezes out Sunday win over AMAs

By Rick Porter

   |  

November 23, 2009 9:04 AM

jenniferlopez_amas_290.jpgFast National ratings for Sunday, Nov. 22, 2009

NBC's Sunday NFL game pulled in somewhat lower ratings than usual, but they were still big enough to edge CBS and ABC -- which got the biggest audience for the American Music Awards in seven years -- for the night's top spot.

NBC averaged 12.94 million viewers and an 8.0 rating/13 share in households on Sunday, edging CBS (12.69 million, 7.8/12) and ABC (12.14 million, 7.3/12) for the lead. (All three networks had live sports for at least a small part of the night, so their numbers may change a little in the final nationals.) FOX came in a fairly distant fourth with 5.5 million viewers and a 3.2/5.

In the adults 18-49 demographic, NBC's 4.8 rating beat out ABC's 4.5. CBS took third with a 3.2, while FOX came in at 2.7.

Sunday's hourly results:

7 p.m.

CBS:
NFL overrun/"60 Minutes" (18.4 million viewers, 11.2/19 households)
NBC: "Football Night in America" (7.9 million, 4.9/8)
ABC: NASCAR Ford 400/"America's Funniest Home Videos" (6.1 million, 3.6/6)
FOX: "Brothers" (2.6 million, 1.7/3)/"The Simpsons" rerun (4 million, 2.4/4)

18-49 leader: NFL/"60 Minutes" (4.7)

8 p.m.

NBC:
"Sunday Night Football" - Eagles-Bears (14.2 million, 8.5/13)
CBS: "60 Minutes"/"The Amazing Race" (13.5 million, 7.9/12)
ABC: 2009 American Music Awards (12.8 million, 7.8/12)
FOX: "The Simpsons" (7 million, 3.8/6)/"The Cleveland Show" (6.5 million, 3.7/6)

18-49 leader:
"Sunday Night Football" (5.1)

9 p.m.

ABC:
American Music Awards (15.6 million, 9.3/14)
NBC: "Sunday Night Football" (15.5 million, 9.5/14)
CBS: "The Amazing Race"/"Cold Case" (10.3 million, 6.2/10)
FOX: "Family Guy" (7.4 million, 4.2/6)/"American Dad" (5.5 million, 3.2/5)

18-49 leader: American Music Awards (6.1)

10 p.m.

NBC:
"Sunday Night Football" (14.3 million, 9.1/15)
ABC: American Music Awards (14.1 million, 8.7/15)
CBS: "Cold Case"/"Three Rivers" (8.5 million, 5.7/9)

18-49 leader:
American Music Awards (5.7)

Ratings information includes live and same-day DVR viewing. All numbers are preliminary and subject to change, especially in the case of live telecasts.

More ratings at Zap2it: Daily, weekly and cable

21 Comments

The AMA did great. Marking its 3rd straight year of Total Viewer gains and 4th straight with young adults, the “American Music Awards” surged year-to-year by 2.0 million viewers (14.2 million vs. 12.2 million) and by 8% in Adults 18-49 (5.5/14 vs. 5.1/12). In fact the “American Music Awards” attracted its largest audience since 2002 and its highest Adult 18-49 number since 2004.

Did the other networks even have programming last night. Glade peopel are finally getting tired of stupid footbal games. Its like get a life and go to the gym than watch sports tv all night on a couch. The fox commidies wear great last night. Much better than the reallity and crime crap CBS had on. Good job to JLO too,s he killed it, great talent she is.


People sure stayed tooned to their tv sets at 10 pm. Good for AMA's for building there audiance throw out the night, while it seems CBS just decresed.


Bravo!!! Rena, you should be a TV Critic/Writer if you aren't one already.

NBC is stupid, I definitely agree on every point. W&G stopped being funny after Season 2 when it became a hit on Tuesdays. NBC has always KILLED a lot potentially decent sitcoms (i.e.: Caroline, John Larroquette Show, 3rd Rock) by moving them around too much

L&O has already found an audience on Fridays, when they had their 2 hour special 500,000th (i kid) show the 2nd hour beat CBS' MEDIUM and demolished UGLY BETTY, yet they didnt switch it around with DATELINE.

Oh well, I always wanted NBC to go to the bottom, they were so cocky through the 90's with their crappy sitcom in between Friends & Seinfeld (Susan, Fired Up, etc...)


An analysis on why Glee was renewed. Glee has the highest percentage of upscale viewers (18-to-49 viewers in $100,000-plus homes) among shows in broadcast primetime among the top 4 networks. Community and Parks and Recreation are marginally rated shows that may have enhanced future prospects because of their upscale viewership.

The ratings in the first list below are the average percentage of adults 18-49 in homes with household incomes over $100,000 viewing each show. In general, the top shows with upscale viewers tend to be the same as the top shows with all 18-49 viewers. However, the second list, which has the shows with the relatively highest Index of upscale viewers, has a few interesting members that arent typically in the top 25 shows for adults 18-49 (Glee, 30 Rock, 60 Minutes, Community, Brothers & Sisters, Parks & Recreation).

While we dont see enough information like this on an ongoing basis to use it in our prediction of likely show futures, I think its quite reasonable to expect that having a relatively upscale viewership enhances the future prospects of marginally rated shows like Community and Parks and Recreation.


"America's Funniest Home Videos" (2.0/5 in 18-49, 6.5 million viewers overall), it marked its best Sunday of the season. Its was too funny last night.


Was ABC on last nite? Oh, there they are in 3rd behind CBS.


@jesse, the post you responded to is really the work of Alan69. The person who, for some odd reason, keeps copying and pasting old posts (with the implicitly active encouragement of zap2it through their lack of supervision of what could be a great board) re-posted it.

I could not help but notice how all the sitcoms you mentioned were from ten years ago or more. This was an era that I like to call BJZ (or Before Jeff Zucker) where NBC was a hotbed of creativity (or at least of high ratings!)

Their years of squandering the launching pad of their Must-See Thursdays have come back to haunt them.

As to the post (sadly forging my name :( ) saying that 18-49 is really important because it forecasts rich people 18-49 and those are the only ones that really count, it is of course completely false.

As we have shown repeatedly in the past, there is no correlation between the 18-49 ratings and the amount of money brought in by advertising.

Last year, NBC was 4% below ABC and 12% below CBS in 18-49, but collected 33% less than CBS and 17% less than ABC in ad revenue (numbers that were more in line with overall ratings).

Somehow, the false idea that 18-49 is king has been repeated for so long unexamined that people think it true without needing proof (and sadly this empty belief seems to also permeate some of the networks even though the ad buying data is there for them to peruse freely).


Will & Grace stopped being as funny when they started taking themselves too seriously and bringing on way, way too many "special guest stars." The charm that made W&G such an amazing show in its first two seasons took a back seat to focusing too much on minor characters (who, while funny, were not the main characters) and bringing in celebrity guest stars that would clutter up the works, then leave. 30 Rock has suffered from the same problem, although they've toned that down somewhat this season. Until NBC brings back comedies that everyone can enjoy, rather than just focusing on a tiny part of the viewing audience, they'll remain mired in the ratings basement.

As for the American Music Awards, I repeat what I've said about previous awards shows...give the damn things their own cable channel and stop taking up hours during prime time for masturbatory back-slapping. Or better yet, how about changing the name to American Dancing Awards, since there seems to be more of that than actual singing.

As for the claims of lip-synching, I've been watching music award shows since the 80s, and they did it back then, too. I get most of it, especially while doing dance moves, but at least most singers are honest about it. For those who still don't like it, try this: go to your local gym, get on a treadmill and try to hold a conversation with the person next to you without sounding like you're hiccuping every other word.


@Aaron R, LOL... I agree :)


Rena has the only relevent posts to this site anymore. (The real Rena)


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