From Inside the Box

TV Ratings: Football scores Sunday despite Fall TV premieres

By Hanh Nguyen

   |  

September 28, 2009 9:31 AM

evalongoriaparker2_desperatehousewives_s6_290.jpgFast National ratings for Sunday, September 27, 2009

The Colts and the Cardinals got a little tough competition from Fall TV premieres, but in the end football still scored the highest ratings for Sunday night despite slipping a bit from the previous week.

NBC's "Sunday Night Football" led the way with 12.8 million viewers and an 8.0 rating/13 share in households. Second place went to CBS, which drew 11.7 million viewers and a 7.3/12, followed by ABC (10.1 million, 6.4/11), FOX (7.5 million, 4.2/7) and lastly, The CW (1.5 million, 0.9/2).

The adults 18-49 demo race also went to NBC, which scored a 4.9 rating, but this time FOX came in second with a 3.7, ahead of CBS' 3.3 and ABC's 3.2. The CW trailed with a 0.5.

Here's the hour-by-hour breakdown.

7 p.m.

CBS: NFL runover/"60 Minutes" (16.2 million,  10.3/18)
NBC: "Football Night in America" (8.6 million, 5.2/9)
ABC: "Extreme Makeover: Home Edition" season premiere (7.3 million , 4.5/8)
FOX: "Brothers" repeats (5 million, 2.9/5)
The CW: Local programming (1.2 million, 0.8/1)

18-49 leader: "60 Minutes" (4.1)

8 p.m.

NBC: "Sunday Night Football: Colts vs. Cardinals" (13.3 million, 8.2/13)
CBS:"The Amazing Race 15" premiere (11.7 million, 7.1/11)
ABC: "Extreme Makeover: Home Edition" (10.5 million, 6.4/10)
FOX: "The Simpsons" season premiere (8.2 million, 4.5/7), "The Cleveland Show" series premiere (9.5 million, 5.3/8)
The CW: Local programming (1.5 million, 0.9/2)

18-49 leader: "Sunday Night Football" (5.1)

9 p.m.

NBC: "Sunday Night Football" (15.5 million, 9.7/15)
ABC: "Desperate Housewives" season premiere (13.2 million, 8.4/13)
CBS:"The Amazing Race 15"  (9.9 million, 5.8/9)
FOX: "Family Guy" (10.2 million, 5.7/9), "American Dad" (7.1 million, 4.1/6) season premieres
The CW: Local programming (1.7 million, 1.1/2)

18-49 leader: "Sunday Night Football" (5.7)

10 p.m.

NBC: "Sunday Night Football" (13.6 million, 8.7/15)
CBS: "Cold Case" (9 million, 5.9/10)
ABC: "Brothers & Sisters" (9.3 million, 6.3/11)

18-49 leader: "Sunday Night Football" (5.5)

Ratings information includes live and same-day DVR viewing. All numbers are preliminary and subject to change.

More ratings at Zap2it: Daily, weekly and cable

Related:

'The Amazing Race' recap
'Desperate Housewives' recap
'Brothers & Sisters' recap



12 Comments

Desperate housewives sure crashed teh compition. it wasa nother great episode, with gabby and susan doing a great joba s alaways. not sure why anyone would watch the boring cbs shows or sports, its liek go play them and be active instead of just sitting infront of the tv.


Am I wrong or did the Brothers repeats on Fox do better than the actual premiere numbers?


Yesterday's episode of Brothers and Sisters was awesome! This season is gonna be great, and ratings keep on going very well!


This shows once again the power of advertising with FOX's MacFarlane lineup performing much higher than usual while Desperate Housewives performed to disappointing (but not unexpected) results as ABC rightly passed on re-launching the show.

Sunday is going to be another weak point this year with year-to-year losses caused by too many shows having been brought back while in the waning period of their lifetime.

I also was shocked at how low football numbers were. Football is supposed to have legions of followers and yet it attracts fewer and fewer viewers.

I'm sure the NFL will blame audience fragmentation, but I can't help but wonder if, like the NBA it isn't suffering from a lackluster product.

Finally, technically, since the CW doesn't program Sundays, it really shouldn't take credit or blame for whatever its affiliates are doing


Surprisingly, the Brothers repeats improved on their Friday numbers by at least 60%. Maybe it might make more sense for FOX to air Brothers, about a football player and his family, on Sunday after the football game. And it managed to improve despite being opposite CBS’s football overrun and NBC’s Football Night in America. Guess there are more football nuts to go around than I thought. I find it interesting that CW’s numbers for Sunday were published even when it has stopped airing network shows on the night. Apparently, the local programming is doing the same as what the network used to offer. The Cleveland Show on FOX got off to a nice start, actually doing better than The Simpsons and almost as good as Family Guy. ABC mustn’t be too happy with Desperate Housewives getting only an 8.4 to kick off its season. Last year it got 11.4 and the year before 12.2. Guess the bloom is coming off that rose now. As a result, Brothers & Sisters also took a hit, to 6.3 from last year’s 7.7. Meanwhile, looks like CBS might be getting a taste of what life at 10 pm for Cold Case is going to be like with its 5.9, noticeably down from last year’s 7.4. That score might actually get worse once the new Three Rivers becomes its lead-in next week. Then again, with Desperate Housewives way down, are viewers ready to switch over to something like Three Rivers? If the latter manages to cash in, then the timing couldn’t’ve been any better for it. On the whole, ABC was down for the night, from 7.8 last year to 6.4, CBS was up from 6.9 to 7.3, NBC down from 9.2 to 8.0, and FOX way down from 7.0 to 4.2, but last year it had the benefit of a football overrun. Just for the toons, however, the 4-show average was up a sliver, from 4.8 to 4.9. And CW scored identically with a 0.9 for both last year and last night. Total-wise, last year it was a 31.8, last night 25.8. But without FOX’s football overrun, which alone got a 13.0, it would’ve been just about even.


meow, how many English and spelling classes did you miss while you were being active?


no kidding about Meow's atrocious spelling.


just being trendy, text typing and professional email/work letter typing are different. actually have taken tons og englishes classes on colege and post. if you watch DH, you will be people can be smart and beautifuil, like Gabby. this is west la after all, we are more chill chill here than uptight east toasters.


i think "desparate housewives" got ruined by not being realistic in plots,characters,etc.in time."brothers and sisters" was good.i luv sally field.


The Cleveland Show spike is probably more from people wondering how the show would be. Next week will be the test.


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