From Inside the Box

'Wizards of Waverly Place' movie casts ratings spell

By Rick Porter

   |  

August 29, 2009 1:38 PM

selenagomez_wizardsofwaverlyplacemovie_290.jpgThe Disney Channel's newest movie/exercise in franchise building put up magical ratings numbers on Friday night.

"Wizards of Waverly Place the Movie" premiered to 11.4 million viewers on Friday, making it the most-watched cable telecast of 2009. It's also the No. 2 Disney Channel movie ever in terms of total viewers, behind only 2007's "High School Musical 2."

The movie could very well also end up as the most-watched show on television this week -- broadcast or cable. The Tuesday edition of "America's Got Talent," which has been leading the broadcast rankings for much of the summer, averaged 11.2 million viewers in the overnight ratings this week. There's typically a small change in the numbers when the final ratings are calculated, but at worst "Wizards" should end up second on all of TV for the week.

"Wizards of Waverly Place the Movie" follows the Russo family on a vacation to the Caribbean resort where parents Jerry (David DeLuise) and Theresa (Maria Canals-Barrera) first met. Daughter Alex (Selena Gomez), however, inadvertently casts a spell that undoes that meeting, and she and her brothers (David Henrie and Jake T. Austin) have to reverse the spell before it's too late.

The movie also drew predictably strong numbers among Disney's core kid and tween audiences, bringing in 4.5 million viewers ages 6-11 and 4 million in the 9-14 set.

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57 Comments

your movie rocked


Haven't seen the movie yet. but will watch it tonight. Super excited. Thank God for Wizards of Waverly Place. I'm SOOO tired of watching Hannah Mon-stupid-tana!!!


Oh shut up Hannah Montana movie was WAYYY better but I still liked the Wizards Movie. Stop bringing Hannah Montana down so you can make Wizards look better. Remember Hannah Montana the Movie made over 80 Million at the Box Office.


Loved it i cried
4th comment;
oceanup posted,
flooding with them now huh?


HANNAH MONTANA WAS A LOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOT BETTER ! BUT this one it`s nice too :p!


Exactly don't lie Hannah Montana was the better film, If I wanted to see wizards I would watch Harry Potter sorry. The movie was predictable and really just an extended episode.


it shud it was ahmazing


you actually cried for this movie? it was okay i recently saw hannah the movie on dvd i have to admit ot was better but i still like selena gomez and david henrie :)


hanah had like wait like 4 years for a movie lol but that movie was predictable. wizards was really gud and wasnt predictable at all. both movies were good so stop comparing them


The movie was better than i expected. I'm glad it did well. Selena and the rest of the cast deserve all the success.


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