TV ratings: NFL on NBC blitzes Sunday competition
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Fast National ratings for Sunday, Aug. 30, 2009
The Daytime Emmy Awards brought The CW its best Sunday ratings in a long time -- but also the lowest numbers for the awards in a long time -- while NBC sailed to an easy win thanks to a preseason NFL game.
NBC averaged 8.8 million viewers and a 5.5 rating/10 share in households for the night, numbers that will change some in final nationals because of the live broadcast. CBS (6.5 million, 4.2/7) finished second, a good bit in front of third-place ABC (4.9 million, 3.0/5). FOX took fourth with just over 4 million viewers and a 2.2/4, while the Daytime Emmys brought 2.2 million viewers and a 1.6/3 to The CW.
NBC also won the adults 18-49 demographic with a 2.8 rating, finishing a point better than FOX's 1.8. CBS, 1.6, took third, followed closely by ABC at 1.5. The CW drew a 0.5.
The hour-by-hour numbers:
7 p.m.
CBS: "60 Minutes" (9.4 million viewers, 6.2/12 households)
ABC: "America's Funniest Home Videos" rerun (6.3 million, 3.7/7)
NBC: "Dateline" (5.3 million, 3.5/7)
FOX: "'Til Death" rerun (2.2 million, 1.3/3)/"American Dad" rerun (2.4 million, 1.4/3)
The CW: Daytime Emmy Awards red carpet (1.2 million, 0.9/2)
18-49 leader: "America's Funniest Home Videos" (1.7)
8 p.m.
NBC: NFL preseason - Chicago at Denver (10 million, 6.2/11)
CBS: "Big Brother 11" (7.4 million, 4.5/8)
ABC: "Extreme Makeover: Home Edition" rerun (5.8 million, 3.5/6)
FOX: "The Simpsons" reruns - two episodes (4.9 million, 2.7/5)
The CW: 36th annual Daytime Emmy Awards (2.5 million, 1.9/3)
18-49 leader: NFL preseason (3.1)
9 p.m.
NBC: NFL preseason (10.9 million, 6.8/11)
FOX: "Family Guy" rerun (5.2 million, 2.9/5)/"American Dad" rerun (4.4 million, 2.5/4)
ABC: "Shark Tank" (4.8 million, 3.0/5)
CBS: "There Goes the Neighborhood" (3.9 million, 2.3/4)
The CW: Daytime Emmy Awards (2.8 million, 2.1/3)
18-49 leader: NFL preseason (3.7)
10 p.m.
NBC: NFL preseason (8.9 million, 5.6/10)
CBS: "Cold Case" rerun (5.4 million, 3.6/6)
ABC: "Defying Gravity" (2.5 million, 1.7/3)
18-49 leader: NFL preseason (3.3)
Ratings information includes live and same-day DVR viewing. All numbers are preliminary and subject to change, especially in the case of live telecasts.
Lets not forget that in previous years the Daytime Emmys were on one of the big 4 networks, this time they were on the CW and not all the CW's the digital stations were left out from what I hear so all in all they did fairly well on a new network that gears toward the young.
Like Katie said, this was a good number for them as The CW doesn't score this high ever on a Sunday Night.
One of the problems are also this isn't a network some soap fans aren't familiar with so there were probably struggles for people finding the station.
I think they should air it again next year and really try to focus on getting a bigger number with more advertising and really reach all soap so they can all watch it.
The CW needs a soap and they could easily do it in daytime.
I don't think anyone was really expecting the Daytime Emmys to approach what they've done on the bigger networks -- and as you say, this was much better than The CW's typical Sunday, especially in the summer.
One of the reasons they were even available to The CW was that ratings for the ceremony had been falling off - last year's only drew 5.4 million people on ABC.
So yes, the ratings were an all-time low, but I don't feel like anyone should be surprised at that.
The CW is scheduled to gove up the Sunday timeslots in two weeks time back to their affiliates as ratings for them, excluding yesterday, have been dreadful!
The major networks are done with the DTE, don't be surprised if they're on Soap Net next year.
It was nice to see Fam Guy beat CBS, even if it was only a lame reality show.
Daytime Soaps are treated like dirt. They used to be the big money-makers and helped then to produce primetime shows. What went wrong? What has had to change so much regarding production cost for daytime? Well, let the Networks pull the plug on all the soaps if they like. But, they'll regret it in the longrun. In the past, many strikes have taken place and cost the industry big money. But, daytime is always new. And, it was/is a way to get their primetime advertised. Once the soaps are out of the picture - I will not even bother turning my set on during the day, because I will not watch the many, many - way to many graveyard channels - those that air repeats of repeats. I don't care if they are the current primetimes scheduels reruns or 10-15 year old reruns. And, I may just not even bother when the primetime hours roll around. Notice this too. Should there never be a daytime soap line-up, I think they'll be even more commercial spaces during primetime. And, on screen plugs - what NBC is so dirty and pathetic with! Too many channels are to blame for the state of low ratings. Too many channels like SciFi - (failed/cancelled series in a marathon running endlessly!!!). Sponsors seen on that channel should see their product sales hit an all time low! But, how can that happen? It's those same products/sponsors that are seen in the hit shows - surely different rates.
That's the problem too with television today. Worthless series - only commercial filler. It's all about the commercials being seen and not the quality of any program content.
Let's see the Primetime Emmys hit the CW. I never watch their primetime awards. And, I hope their ratings are even lower than the daytime ratings Sunday Night were.
Nicholas, I entirely agree with your assessment concerning SeeFee Channel.
Thy delight in showing (and producing) bad shows and movies and act as if the only problem they have is that there isn't big demand for SF projects, when there really isn't a big demand for the appalling grid they put on.
"The CW needs a soap..."
- Hot Pocket (welcome back)
Are you kidding me? With the exceptions of "Smallvile" and "Supernatural," they will air nothing BUT soaps this fall. ("America's Next Top Model" isn't technically a soap opera, but they're trying to make it an unscripted one, so we might as well count it.)
I entirely agree Alan. Having caught a Melrose Place promo recently, I'd be at extreme pains as to how it's any different from (the epic commercial disaster that is) Gossip Girl or any of its clones.
It's still quite startling to me that the adults haven't stepped in to save CW from the oblivion Dawn Ostroff's insistence on following through a disastrously bad strategy is leading the network to.