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TwitterRatings: 'Mad Men' hits series high, holds off 'Kourtney and Khloe'
Quick: What was the most-watched premiere on cable Sunday night?
If you said "Mad Men," you'd be right -- but not by much. AMC's Emmy-winning drama set a series high with 2.8 million viewers for its season premiere on Sunday, beating last year's debut (2.1 million) by about 33 percent.
That's a really good result for AMC, but it wasn't the only cable channel with something to crow about. E!'s "Kourtney and Khloe Take Miami" is probably not destined for loads of awards-show love, but nearly as many people tuned into its series premiere Sunday.
The show, which follows Kourtney and Khloe Kardashian to South Florida -- and was shot before Kourtney revealed last week that she's pregnant -- brought in 2.7 million people. That's the best debut number for an original E! series since "The Anna Nicole Show" in 2002, both in total viewers and the channel's target audience of young women.
Going back to "Mad Men," the show also set a record among adults 18-49, drawing 1.2 million viewers in the demographic. That's a 70-percent jump over the 705,000 people 18-49 who watched last season's premiere. Its cumulative numbers (premiere plus repeats later in the night) also took a big jump, going from a little over 3 million last year to 4 million on Sunday.
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Zap2it Twitter Talk 
Why does anyone care about these Kardashians. They belong on an island with all the other Paris Hilton-famous for no reason wannabes
Will all those new viewers come back nextweek now that they know all the talk about "Mad Men" being the best show to ever be on TV, was just critic hype?
Johnd: My bet is those viewers won't come back.
It's the pattern that developed with Galactica where Skiffy claimed great numbers for each new premiere but essentially bought those numbers by unleashing ever bigger PR and advertising (see the huge outdoor ad campaign for the last season) and then ratings went back to their usual low level.
Of course, the press could be counted on not to report on that, so the executives got their positive articles and their higher-ups apparently still buy such transparent moves.
How about Design Star from HGTV? You never talk about this show in here. It's an awesome show! Surely it makes great ratings
get "Kourtney and Khloe Take Miami off the air. borning