Billy Mays' 'Pitchmen' marathon airs July 1st

Discovey Channel is planning to honor the passing of infomercial giant Billy Mays with a "Pitchmen" marathon and other programming this Wednesday.

A marathon was already scheduled for the first 11 episodes, but will now culminate in the show's never-before-seen season finale on Wednesday, July 1st, running from 11 a.m. - 10 p.m. ET/PT.

See pictures of TV's most famous pitchmen (and women!).

But wait, there's more.

As an added bonus, tribute promos and never-before-aired moments will run throughout the date. A special slate honoring the beloved ad man also will be added to the end of the season finale.

Not enough?

Discovery Channel also promises a special tribute show, details of which are to be determined.

Thus far, no decision has been made regarding the second season of "Pitchmen," the show that teamed up Billy Mays and Anthony "Sully" Sullivan as they go behind-the-scenes of infomercial-product inventions and how to market them.

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