Billy Mays' 'Pitchmen' marathon airs July 1st
A marathon was already scheduled for the first 11 episodes, but will now culminate in the show's never-before-seen season finale on Wednesday, July 1st, running from 11 a.m. - 10 p.m. ET/PT.
But wait, there's more.
As an added bonus, tribute promos and never-before-aired moments will run throughout the date. A special slate honoring the beloved ad man also will be added to the end of the season finale.
Discovery Channel also promises a special tribute show, details of which are to be determined.
Thus far, no decision has been made regarding the second season of "Pitchmen," the show that teamed up Billy Mays and Anthony "Sully" Sullivan as they go behind-the-scenes of infomercial-product inventions and how to market them.
Billy Mays' autopsy: heart failure likely, no head trauma
'Pitchmen' TV listings
PICS: TV's famous pitchmen
Billy Mays' death caused by not wearing seatbelt?
TV pitchman Billy Mays dies
ShamWow's Shlomi finds himself tongue-tied after arrest