Alec Baldwin dating 'Stylista' winner Johanna Cox?

That scamp Alec Baldwin is rumored to be dating reality show winner Johanna Cox.

Cox, the 29-year-old former military analyst, A Serious Job Is No Excuse blogger and winner of "Stylista" accompanied Baldwin to the New York premiere of his latest movie, "Lymelife."

Baldwin has had his share of honeys. His marriage to Kim Basinger aside, he's been linked to Michelle Pfeiffer, Kristin Davis, Jennifer Love Hewitt, Janine Turner and Tatum O'Neal ... to name a few.

Her "Stylista" win last year guaranteed Cox of a one-year editorial job at Elle magazine, a Manhattan apartment and a clothing allowance at H&M. Dating a celebrity is merely an additional perk.

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